Month: December 2016

The Importance of 360 Degree Evaluation and Performance Review in a Business Organization

The 360 degree feedback is the complete performance appraisal system. This system offers the employees from people working in the same organization such as supervisors, subordinates, and co-workers. These people provide their input on the employee behavior and performance. This type of appraisal has significant benefits. This technique has also become very popular among people. Some of the major benefits of 360 performance review and evaluation in comparison to other forms of appraisal and assessment have been enumerated below.

Impact and Perspective

Since 360 degree feedback uses a wide range of perspectives, it enables the employees to obtain a thorough understanding of the impact that they have on people when they interact with them every day. People judge others based on their personal expectations and experience and this can skew results. The supervisors might judge an employee on the basis of their output. While on the other hand, the co-workers judge an employee bases on the pleasantness they show and the subordinates judge a supervisor on the basis of their fairness.  When all these perceptions are combines, you obtain a complete analysis. As a matter of fact, multiple perspectives also offer credibility to the feedback which makes the appraisal more meaningful. This can lead to real behavioral change.360 feedback

Trust and Relationship

Traditional review system might damage the relationship that is shared by the superior and the subordinate. This can be due to a number of factors such appraisal based on the recent performance when a subordinate’s expectations are based on the whole year. In contrast to the traditional appraisals, a 360 degree feedback will create and trust and teamwork. Employees work hand in hand and help each other out. This helps in gaining an understanding of actions and performance. Thus, this feedback, especially when the results are positive can help in building up trust among employees for fostering high performance.

Executive Appraisal

This appraisal system is good for conducting a review of top level executives. Traditionally, executives find it difficult to secure a genuine feedback on the performance. They often tend to assume that failure and success of the company is an ideal indicator of their effectiveness. Though this might be true to some extent, allowing the employees and also the lower-level managers to offer a feedback without any fear of retribution can help to a significant extent. The reviews can be conducted either anonymously or openly. However, when you conduct an executive appraisal, an anonymous review will generate the most honest responses.

Job Satisfaction

Apart from providing the manager with a closer look at their performance, the subordinates can read their review for obtaining job satisfaction just by giving an assessment on their supervisor. When a subordinate is asked to review the supervisor, it makes them feel that the management cares about every employee.  When an employee notices a change in the behavior of the manager after a feedback, they tend to feel more valued. They feel that they can bring about a positive change in the place that they are working in.


SEO Toronto and the rise of Digital Marketing

Digital marketing plays a big role in helping people and business advertise their products and services in this current era. With the ease of accessibility in internet and the devices becoming smaller and portable, internet and digital marketing is the biggest platform to target your audience and market your brand. SEO and online marketing is the best way to reach out the audience and drive traffic on your website. Implementing SEO on your website will drive more online consumers on your website which can turn in to potential clients and increase your ROI. Search Engine Optimization also helps in building a good reputation online which is essential for every company as people tend to look at reviews online. There are many other aspects of implementing SEO Toronto that is beneficial to implement in any business.

Get ahead of the curve

SEO helps every business to get ahead of their competition. All businesses these days implement SEO to compete and be level with the biggest competition in the industry. Getting page 1 rankings instantly drives more traffic on to your website which increases the number of converting potential clients. With the rising competition in the digital platform these days, it is essential to implement SEO Toronto in your business.

24 Hour Traffic

Your website is like your online salesman or shop that is live and active twenty hours. With your website being accessible to people in different regions, you can expect traffic to come to your website at 24 hours. Unlike a physical shop where you have to close after a certain time, people can access your website any time of the day and contact you. This is why implementing SEO is important to get ahead of the curve and get the first page rankings.


Your website – Your online passport

The website for any company or individual is basically the online identity. The website defines you online, gives information about the product and services you offer and gives the opportunity for the online visitor to contact you. Your website needs to be optimally designed, have good attractive, look, font and theme colors. The content needs to be flowing in a proper manner that gives the appropriate info about your services. You need to implement SEO on your website so that more people can visit and contact you instead of your competition.

Search Engine Optimization is the preferred way businesses market over traditional media. With the rise in accessibility of internet and cloud being the next big thing, targeting a digital audience is the best way to move forward. Every business should implement SEO Toronto services on their website to get ahead of their competition and grow constantly. With more and more people now turning to online search engines, you need to ensure everything on your website is optimized.  To know more about how a digital marketing agency can help and the services they offer, contact now and see how they can help your business grow. Go digital now and stay ahead of  the curve. You can also visit this site for more  information on search engine optimization companies and their benefits on businesses.