Direct Mail Strategies for a More Effective Marketing Campaign Using Automation

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Direct mail (or direct mail advertising) is advertising material or product sent directly to households or offices of commercial buyers. These include postcards, brochures with an offer, flyers, solicitations, coupon sheets from companies or nonprofits, and other free samples sent by companies. The advantage of direct mail over other mediums of direct promotion is that it targets the potential customer directly, and at a personal level. This makes it easier to motivate and retain customers and results in higher brand recognition.

direct mail

There are several types of direct mail advertising available, depending on the audience and purpose. While direct mail is most popular in Canada, there are other countries that have similar campaigns using postal service. In the United States, the most common medium is still advertising mail sent through the US Postal Service (USPS). This includes both domestic and international postal addresses. Advertising direct mail by using the direct mail marketing automation and Canada Post Service costs less than advertising by using other channels, such as television, radio, and other advertising media.

Types of Direct Mail Marketing Strategies using Automation

There are four components of direct mail that influence the success of a marketing campaign: response rate, open rate, conversion rate, and cost per response (CPR). To understand these concepts, a little bit of statistical background is required. The “Response Rate” is the number of people who have personally responded to an advertisement or solicitation and is usually expressed as a percentage. The “Open Rate” is the number of households or residences in which a direct mail advertisement was sent and is expressed as a percentage of the population who opened the mail or did not open the advertisement.

On any direct mail campaign, the primary goal is to meet the specific or most pressing need that a consumer has identified, and then generate feedback to make sure that your efforts are meeting desired results. To help you with this process of creating a campaign that is meeting or exceeding the goals, many smart marketers use a “Best Practices” approach. Best practices suggest that marketers assess the direct mail piece’s ability to satisfy a need and then determine if further work is needed to fully meet that need. By creating a series of different-sized direct mail pieces, for example, marketers can make sure that every household in a targeted zip code will open the campaign ad, thereby maximizing the response rate.

Another important aspect of successful direct mail campaigns is the quality of the consumer’s email that receives the direct mail campaign. Social media marketing experts strongly recommend that marketers create a highly targeted email list. This list should include names of individuals who have expressed a strong interest in the product or service being offered by the business, along with their email address. The idea behind this recommendation is that once you have these names and email addresses of individuals who are interested in a certain business, it is much easier to design and deliver a high-converting and highly responsive direct mail piece. To make this even more effective, make sure that the copywriting for your direct mail piece utilizes key phrases or buzzwords that will be highly effective with this targeted consumer base.

Costs Associated with Direct Mail Campaigns

When it comes to mailing costs, another smart option is to use USPS Office Marketing Services. While many businesses prefer to advertise in traditional newspaper classifieds, direct mail advertising can provide an even greater return on investment. Advertising through the United States Postal Services (USPS) can give you a chance to reach households in all areas of the country, even outside of the continental US. While this type of advertising may be more expensive than other advertising mail options, it is often much less expensive than what many local businesses pay for their television or radio advertising.

Perhaps the best known strategy for direct marketing is using the power of paid search marketing. Paid search marketing allows you to insert a small, paid advertisement right into the middle of what would otherwise be a complete direct mail piece. This is a great idea for two reasons: first, people who do have a Facebook account are much more likely to open and read a marketing piece that uses their favorite social networking website as its source of information. Second, by providing users with a link directly to your company’s website, you can gain valuable links. The more links you have to your site, the more likely your site will rank higher in the search engines. Many large, high profile companies utilize paid search campaigns to give themselves a competitive advantage over smaller companies.

Direct mail using API is a great way to promote your company without resorting to expensive forms of advertising like television or radio advertisements. By focusing your efforts on direct mail campaigns that reach directly into your recipients’ homes, you can ensure that you are reaching the people who are most likely to be interested in what you have to offer. By using strategies that the direct mail marketing association suggests in their guide, you can ensure that your marketing campaign is successful.

Categories: Direct Mail Marketing

Know why Coworking Space is the Latest Buzzword in Toronto

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Coworking space Toronto is the new-found love for the ones who always craved for a free-spirited working ambiance. The energetic and eclectic environment in this space brings a gush of freshness everyday chucking the monotony to the core. Individuals can engage themselves in an interactive yet tranquil work culture where regular days are actually not-so-regular.

These shared spaces provide affordable room to work and a lot more to the occupants fending off the exorbitant costs. For those who are planning to hop on a coworking space Toronto, dive deeper and unravel the benefits:

toronto coworking space

  • Escaping interruption is easier now

Workspace is not an uncommon issue. Not to deny, these annoying interruptions are real productivity suckers. However, when it comes to coworking space, it helps the workers reduce every sort of distractions with impeccable software implementation. Hence, individuals or a dedicated team can opt such spaces without a second thought to groove on their productivity.

  • Absolutely budget-friendly

In business, the budget is that bad bug whose bites can create a burn. But in a coworking space, a budget is not a problem. Individuals can get under the roof within just a few bucks per month by choosing a shared space. Furthermore, facilities like meeting rooms, scanners, mailroom activities, copiers, and other services are also accessible within that stipulated budget.

coworking space

  • Space management is not an issue

Several tech companies are curating state-of-the-art software helping coworking spaces to thrive. These software take care of space management system that includes a powerful CRM to conduct and conduit all the necessities. It includes aspects like payments, events, member-to-member messaging, and even for making furniture decision to name a few.

For example, tech giants like IBM & WeWork recently partnered where, the latter took over management part for the former, to ameliorate the environment.

  • Pitch in more clients

With the aid of a coworking space Toronto, clients at times become the low-hanging fruits. With a diverse work portfolio, people can expand their network as they eventually know their coworkers. It works on a chain form and thus getting new clients and prospects become easier.

coworking space toronto

  • Good for the balance sheet

Irrespective of the type, MNCs or non-profit organizations are all up for the more lean and flexible environment. A coworking space Toronto is an absolute NInja for this purpose. At many times, prospects simply expand or shrink down, whatever the situation is, shared spaces tend to be good on the balance sheet. In fact, in this case, borrowers don’t have to consider short-term leases as their liabilities.

  • Fosters an amazing community

This functional space can foster a sense of community as people from different organizations come under the same umbrella. So, apart from getting engaged in productive conversations, the shared spaces also help to draw inspiration and new ideas eventually.

A lot of many companies working in such amicable ambiance often conduct joint seminars and lectures to formalize the space at times.

So, the coworking space Toronto is a true mix of fun, formal and fruitful work environment. Freelancers, start-ups or any organization starting from the garage can easily switch to this unique concept workspace to do away with all the bottlenecks in business.

PostsManaged IT Service Companies Can Help with Data Breaches

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 A Managed IT Services Company enable a particular organization to outsource the management of the whole It infrastructure to some trusted provider. This will help the company to concentrate on the main competencies. It can also help with the data breaches. The organization will not have to worry about the internal IT requirements. Here are some reasons why manages hosting and services can be beneficial for a company.

Controls Cost of IT

When a company outsources the managed hosting and services, it will transform the fixed cost of IT into a variable cost of IT. This will enable you to form your budget effectively. In other words, it simply means that you will only have to pay for what you require.

Reduces Cost of Labor

Hiring and then training an IT staff can be quite expensive. As a matter of fact, most of the times, the employees do not even live up to your expectation and perform poorly. If you outsource, you will be able to focus the human resource department where you require them the most.

Experienced, Qualified, Trained, and Certified 

If you not trained in IT then it is difficult to be sure that an employee is enough qualified. Certifications might be important but they also need to be enough experienced. With outsourcing, you will not have to worry about such things. The company will make sure that organization gets the best services.

managed it services

Increased Efficiency

If your organization tries to takes of the in-house IT services then it will lead to higher research and development time. This will increase the cost of production. If you want to save time and increase the efficiency of your organization then you need to outsource your IT.

Implement New Technology Rapidly

A qualified and reputable IT service will have all the required resources for starting the project immediately. If you plan on handling the same project in-house then it might get delayed. You might take months to hire the appropriate employee then train to get the job done. For implementing, an outsourced IT company will combine years of experience and expertise and will get the job done. Thereby, saving time and money.

Focus on the Core Business

Business has access to limited resources and each and every manager has a limited amount of time and attention. If you outsource the IT service then you will be able to focus on your core business. You will not have to be distracted by the major decisions of IT.

Truncates Risk

Every investment in business sector involves a certain amount of risk. Completion in the market, regulations of the government, technologies, and also financial conditions all change pretty quickly. The outsourcing company will take care and also manage the risk for you with their knowledge about the industry particularly the compliance and security problems. They can decide how to avoid the risk in a better manner.

By outsourcing, you will be able to gain a peace of mind knowing that your IT environment is being taken care of by skilled specialists.

Categories: IT Services

SEO Toronto and the rise of Digital Marketing

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Get ahead of the curve

SEO helps every business to get ahead of their competition. All businesses these days implement SEO to compete and be level with the biggest competition in the industry. Getting page 1 rankings instantly drives more traffic on to your website which increases the number of converting potential clients. With the rising competition in the digital platform these days, it is essential to get the help of a local Toronto SEO expert in your business.

24 Hour Traffic

Your website is like your online salesman or shop that is live and active twenty hours. With your website being accessible to people in different regions, you can expect traffic to come to your website at 24 hours. Unlike a physical shop where you have to close after a certain time, people can access your website any time of the day and contact you. This is why implementing SEO is important to get ahead of the curve and get the first page rankings.

 

Your website – Your online passporttoronto seo

The website for any company or individual is basically an online identity. The website defines you online, gives information about the product and services you offer and gives the opportunity for the online visitor to contact you. Your website needs to be optimally designed, have good attractive, look, font and theme colours. The content needs to be flowing in a proper manner that gives the appropriate info about your services. You need to implement SEO on your website so that more people can visit and contact you instead of your competition.

Search Engine Optimization is the preferred way businesses market over traditional media. With the rise inaccessibility of the internet and cloud being the next big thing, targeting a digital audience is the best way to move forward. Every business should hire an SEO expert Toronto to work on their website to get ahead of their competition and grow constantly. With more and more people now turning to online search engines, you need to ensure everything on your website is optimized.  To know more about how a digital marketing agency can help and the services they offer, contact now and see how they can help your business grow. Go digital now and stay ahead of  the curve

Categories: Digital Marketing